Fractional VP Marketing
Senior Marketing Leadership, Without the Full-Time Hire.
Fractional VP Marketing in Miami — executive-level marketing direction for your in-house or remote team, at a fraction of the cost of a full-time VP.
What Is It
What Is a Fractional VP of Marketing?
A fractional VP of Marketing — often called a fractional CMO — is a senior marketing executive who leads your company's marketing on a part-time basis. Instead of paying a full-time salary for executive-level direction, you get the strategy, priorities and leadership your marketing needs, in the exact dose your business requires.
At Power Image, Fractional VP Marketing is a monthly leadership engagement: once a month, we meet with you and your team to review results, define the strategy and priorities for the next 30 days, and leave your team with a clear roadmap — what to execute, in what order, and why.
It's designed for businesses that already produce marketing — an in-house employee, a remote freelancer or a small team — but lack the senior marketing leadership that sets direction, keeps focus and holds the work to a standard.
The Package
$500USD
Per month
- Monthly leadership meeting
- Clear monthly roadmap
- Strategy definition & priorities
- Team follow-up & accountability
Who It's For
Built for Founders Who Already Have a Team
You have a marketing team
An in-house or remote team that executes — but needs senior direction to know what to do next and why.
Marketing feels random
You're investing in content, social media or ads, but without a strategy connecting everything to sales.
You're the decision maker
You're a founder wearing the marketing hat — and it deserves a senior partner who owns strategy with you.
You're not ready to hire
You plan to hire a marketing director eventually — but not at a full-time executive salary today.
What You Get
Every Month, Your Marketing Gets Direction
Monthly leadership meeting
A monthly working session with you and your team to review results, align and decide priorities.
Strategic guidance for your team
Senior direction and standards for the work your in-house or remote team executes every month.
Clear monthly roadmap
Goals, priorities and deliverables for the next 30 days — your team always knows what to execute next.
Strategy definition & priorities
Messaging, positioning and channel priorities decided with a senior strategist — not by trial and error.
Team follow-up & accountability
The next meeting starts by reviewing what was executed, what worked and what needs to change course.
How It Works
Four Simple Steps
01
Free consultation
We talk about your business, your current marketing and your team — and confirm this is the right fit.
02
Monthly leadership meeting
Once a month, we meet to review results and define the strategy and priorities for the month ahead.
03
Clear monthly roadmap
Your team leaves with a concrete plan: what to execute, in what order, and why it matters.
04
Follow-up & adjustment
The next meeting starts by reviewing what was executed — keeping the team accountable and correcting course.
FAQ
Questions, Answered
What's the difference between a Fractional VP of Marketing and a Fractional CMO?+
They are essentially the same service: senior marketing leadership on a part-time basis. Some professionals use the title CMO (Chief Marketing Officer) and others use VP of Marketing — the engagement is the same: executive-level direction without a full-time hire.
Is $500 the total monthly cost?+
Yes. The Fractional VP Marketing package is $500/month and includes the monthly leadership meeting, the roadmap, strategy definition and team follow-up. It does not include paid advertising investment or hands-on content production — for that, see our Social Media ($1,500/mo) or Full Marketing Department ($2,500/mo) packages.
Do you work with our existing in-house or remote team?+
Yes — that's exactly what this service is designed for. We guide your existing team or the freelancers you already work with, setting monthly priorities and holding the work to a professional standard.
Can we start with this package and grow later?+
Absolutely. Many clients start with Fractional VP Marketing and later move to the Social Media or Full Marketing Department package once they're ready to delegate execution as well.
Do you work in English and Spanish?+
Yes. Power Image is a 100% bilingual marketing agency based in Miami, serving businesses in the United States and Latin America in both languages.
How do we get started?+
Book a free consultation through our calendar or send us a WhatsApp message. We'll review your situation and confirm if Fractional VP Marketing is the right fit for your business.
Let's Talk
Ready for senior marketing leadership?
Book a free consultation and let's confirm Fractional VP Marketing is the right fit for your business.